A GOL Linhas Aéreas and Smiles, the loyalty program with the most complete travel platform, launched this Friday (25) the newest personalized plane with the theme “We are Made for Travel”, the biggest awareness campaign by Smiles that promotes reflections around of the trip and came with a strong presence in different media with activations throughout Brazil. The launch of the aircraft makes the concept presented tangible and establishes a connection with the public, as it is the moment when engers put the trip into practice to experience what the campaign proposes.
The aircraft explores the synergy between the two brands and dialogues through the objective of reinforcing the various opportunities that the platform offers to the group's customers. After launching the GOL Smiles Card and Clube Smiles aircraft, the time has come for the loyalty program to expand its horizons with Somos Feitos de Viagens.
The painting of the new plane was done with Base Coat Clear Coat (BCCC) technology, in the color palette that unites the two brands. It had a team of 42 professionals, with the art being developed by the GOL team with the Smiles symbol, which was initially spread across Brazil with instagrammable seats in the shape of a smile and now features the Boeing 737-800SFP, in a customization that took 8 days, with adhesive coming directly from .
“Introducing a new aircraft with the concept of the Somos Feitos de Viagens campaign is yet another achievement of the biggest Smiles campaign to date. This plane will carry our message across the country, illustrating one of the moments that fulfill the meaning of travel for our customers. It represents the real connection between GOL, Smiles and travelers”, says Beatriz Cabral, Smiles CMO.
Renata Maluf, director of Marketing, Products and Channels at GOL, says that “the Company is always looking for alternatives so that the Customer has a complete and pleasant experience, from the purchase of the ticket to its destination. The partnership with Smiles brings great opportunities to visit the Company's destinations on a low cost and allowing everyone to fly with us”.
We Are Made for Travel
The campaign, which began in October, featured films starring Astrid Fontenelle, photographer Wendy Andrade and journalist Jéssica Paula, directed by Gustavo Pizzi.
Each of them brought a story of life transformation, reflecting on the luggage they accumulated during different destinations, always with the common point of the trip as the protagonist in the formation of who they are today. The campaign meets what the platform proposes: to generate positive changes in society through travel. The brand also took influencers from the main squad on a special trip to Jericoacoara, CE.
The idea was to provide unique experiences to show how traveling can be transformative. In addition, influencer Kamilla Albino went to Florianópolis with tips from Mari Moon; Mari Moon went to Belém do Pará with tips from Vito Israel and Vito Israel will go to Salvador with tips from Kamilla Albino, all with the aim of linking the campaign concept to actions with influencers, who had the opportunity to discover new destinations.
Street: GOL Linhas Aéreas
