Responsible for being one of the main cargo airlines in Brazil, Total Cargo revealed today (4) its new visual identity on a Boeing 737-400 freighter.
With a more minimalist characteristic, the company states that “the new identity reflects the ongoing commitment to innovation, excellence and customer satisfaction”.
Furthermore, Total announced that the new livery will be gradually applied to the remaining aircraft in the fleet, maintaining the continuity of operations without interruptions.
It is not yet known whether the new paint will also have the same characteristics on enger aircraft.
Check out Total’s full note:
“Total Linhas Aéreas’ new visual identity reflects a significant milestone in the company’s evolution.
With a modern and elegant design, the new aircraft paintwork aims to convey innovation, reliability and a renewed commitment to service excellence.
Main Elements of the New Identity
Colors and Logo:
The colors were selected to represent dynamism and confidence, with a vibrant and contemporary color scheme.
The logo has been redesigned to be more aerodynamic and sophisticated, standing out on the aircraft body.
Fuselage Design:
The aircraft fuselage now features a cleaner and more aerodynamic layout, with lines that symbolize movement and progress.
The name “Total Cargo” is positioned prominently, ensuring immediate visibility and recognition.
Brand Recognition: The new visual identity will help strengthen Total Linhas Aéreas' presence in the market, making it more easily recognizable and memorable for customers.
Employee Engagement: The identity update inspires and motivates employees, reinforcing the pride of being part of a company that has been in the market for 36 years and is growing.
The transition to the new visual identity will be carried out gradually, with the repainting of the aircraft and the updating of all marketing and communication materials. The company is committed to ensuring a smooth and efficient transition, maintaining the continuity of operations without interruptions.
Total Linhas Aéreas' new visual identity is a reflection of the company's ongoing commitment to innovation, excellence and customer satisfaction. This is an important step towards consolidating Total Linhas Aéreas’ position as a leader in the aviation sector.”
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