The partnership between Azul Fidelidade and ALL, Accor’s booking platform and loyalty program, which has enabled points transfers between the two programs since 2019, has been on a successful trajectory and has just reached a new level. With the introduction of simultaneous points accumulation, the new partnership model is taking a new direction in Latin America and offers even greater benefits and opportunities for frequent travelers who accumulate and redeem points.
The Azul Fidelidade program and ALL are strengthening their partnership to provide enhanced rewards, points and experiences, recognizing that loyalty is built through meaningful recognition at more stages of the customer journey. will have more options and flexibility to earn and redeem points, including access to major sporting and music events. The news was announced yesterday, December 04, during an event with press and guests held in São Paulo, at Novotel Morumbi.
The new feature will be announced today, under the slogan 'Score on Both Programs and Multiply Experiences', and, starting in the next few days, customers will be able to accumulate points in both programs simultaneously. In practice, anyone staying at an Accor hotel will be able to earn 1 Azul Fidelidade point for every 2,50 euros spent. At the same time, when flying with Azul Linhas Aéreas, it is possible to add 1 ALL point for every R$40,00 spent.
To have access to this special point accumulation condition, each customer simply needs to link their s in both programs and be a Diamond member in Azul Fidelidade, and a Silver, Gold, Platinum and Diamond member in ALL.
Unprecedented initiative in Latin America
The ALL program already has this simultaneous points accumulation model consolidated worldwide with loyalty programs from three other airlines, in Europe, Oceania and the Middle East. In Latin America, Azul Linhas Aéreas is the only airline selected to adopt this simultaneous points model, enhancing opportunities and potential rewards for customers.
Cris Yoshida, director of Azul Fidelidade, celebrates the news and predicts positive impacts on the results of both programs by the end of the year, such as the immediate increase in the portfolio of benefits for Customers, for example. “With the simultaneous scoring with ALL, we can strengthen ties and business with a great partner, recognized in the sector, and, in addition, offer the most innovative to expand the benefits and advantages to our more than 18 million Customers. We have had a partnership with ALL since 2019 and this new flight can grow even more”, explains the executive.
Mehdi Hemici, Chief Loyalty & Ecommerce Officer at Accor, shares his enthusiasm for the new phase of the ALL-Azul partnership and underscores the hotel chain’s commitment to creating memorable and limitless experiences for its customers. “We are delighted to reinforce our existing partnership with Azul Fidelidade, which sets a new standard in loyalty, offering unparalleled rewards and experiences to our in Central and Latin America. This opens up our full global network with unforgettable experiences in more than 5.700 hotels across 45 brands worldwide. Earning Rewards points on ALL when flying with Azul and Azul Fidelidade points when staying at our hotels is a very powerful promise to the consumer that will be a success for our programs.”
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