Azul Viagens, Azul's tourism operator, doubled the number of roadshows in 2023 – one of the formats of its events aimed at training travel agents across the country. Azul's business unit, which invested in a major store expansion plan – recently reaching the mark of 100 units –, also invested this year in new developments to enrich its partnerships with agencies.
The numbers show this investment. There was a 103% increase in roadshows compared to last year. In total, there were 65, in 2023 – compared to 32 held in 2022. With the presence of representatives from Azul Viagens, the objective is to map some cities in Brazil to bring curiosities, information to each of them and encourage learning about various destinations. This year, these roadshows trained more than 4 thousand travel agents in cities in the interior and capitals of all regions of the country, to service and sell the following destinations: Natal, Maceió, Porto Seguro, Gramado, Porto de Galinhas, Fortaleza, Paraíba, Costa do Cacau, Aracaju, Balneário Camboriú, Aracaju, Bahia, João Pessoa, Foz do Iguaçu, Recife, Salvador, Curacao, Portugal and Universal/Disney.
The forecast is that, for 2024, commercial actions, such as roadshows, which also include famtours and blitzes, should be further encouraged and grow 25% compared to this year.
“At Azul Viagens, we believe that good relationships with our partners and suppliers are the great secret to our growth. And that working to stimulate synergy and coexistence between our main sales channels – which are our stores and partner agencies – will always be a priority in our decisions and strategic plans. That's why we want to increasingly expand both store openings and events aimed at travel agents, such as roadshows and our traditional Agente Tá On”, explains Ricardo Bezerra, Commercial Manager at Azul Viagens.
And speaking of encouragement…
Until January 31, 2024, the annual “Agente Tá On” campaign will take place, which should reward travel agents who sell the most packages and, therefore, score points in this type of competition that is already a tradition among agents and carried out by Azul Viagens . In this edition, the best travel agents will be awarded cash prizes, points from the Azul loyalty program or also a trip to the Salvador Carnival.
In addition to the travel agent, the owner of the agency or store will also receive a bonus, according to their position in the final ranking.
“The main objective of the Agente Tá On campaign, which is now in its third edition, is to further strengthen our relationship with agencies and reward agents who commit themselves throughout the year and who have contributed greatly to the success and growth of Azul Travel”, re Ricardo.
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