Azul and Eletromidia, an out-of-home advertising company, announced today the g of a binding Memorandum of Understanding (MoU) regarding advertising on Azul's channels. With the g of the definitive agreement, Eletromidia will start selling advertising on aircraft, including logojet, in-flight magazines, on-board promotional activities, database and digital channels of the airline.
In addition to marketing Azul's current advertising channels, the partnership between the two companies brings with it a commitment to developing new brand experiences on board: media that can be interactive, connected and personalized, using intelligence applied to creativity, innovative formats, real-time data and connectivity. A unique opportunity to explore a platform capable of delivering, in an integrated manner, the combined potential of ground, flight and digital journeys, reaching millions of Brazilians every day.
The proposal is to transform Azul's media platform into a living ecosystem, capable of delivering value not only to rs, but also to customers, with more personalized services and more relevant experiences.
The partnership also provides that Eletromidia will be responsible for operating costs (Opex) related to advertising exploitation, such as labor for advertising exchange, additional cost of encoding advertising vignettes for weekly broadcasting, sales team, advertising and products, among others. Azul will be responsible for costs related to the maintenance of assets currently available for exploitation, especially televisions available on planes, Wi-Fi service and database.
According to the MoU, the two companies will also carry out feasibility studies, with the aim of evaluating the possibility of making investments to optimize the Wi-Fi platform on board the aircraft, as well as the installation of new screens on aircraft that do not yet have the service.
According to John Rodgerson, CEO of Azul, the partnership with Eletromidia represents a new moment for the company's Marketing department, which will now have a leading partner in its segment, seeking excellent results for the parties already involved and for future customers who will benefit from this agreement.
According to the executive, with the new feature announced by the two companies, Azul's media is inserted into a much larger out-of-home media ecosystem than the current one, enabling rs to carry out their advertising and impact people throughout the customer journey, from ments in commercial buildings and streets of large urban centers, to airports and, now, on board aircraft.
“We are very excited about the partnership with Eletromidia. Having a leading company by our side reinforces our commitment to always offering the best experience for our customers, whether they are those who travel on board our aircraft or rs who want to have their brand displayed on one of our channels. It also reinforces the transformation movement that Azul is experiencing this year”, highlights the executive, referring to the airline’s most recent campaign “O Céu do Brasil é Azul”.
