Azul is launching a campaign today, the 28th, to increase Customers’ understanding of how Azul Fidelidade works and its benefits. With the slogan “What is an Azul point?”, the initiative presents a series of actions that help participants accumulate points and enjoy the benefits offered by the program, such as airline tickets with Azul and partner airlines, travel packages, hotels, experiences and products.
The first phase of the campaign includes digital s installed in São Paulo, Campinas, Recife, Belo Horizonte, Brasília, Maceió, Goiânia, Florianópolis, Manaus, Cuiabá, João Pessoa, Porto Alegre, Curitiba and Rio de Janeiro (Santos Dumont airport). At these locations, the public will be invited to scan a QR Code with the question “What is a Azul point?”. Those who participate will receive 1.000 Azul Fidelidade points – the offer is valid for both new and existing , with a limit of one grant per F.
With over 18 million ed customers, Azul Fidelidade allows you to accumulate points through airline tickets, use of the company's cobranded card, subscription to Clube Azul and also in transactions with program partners. Points can be redeemed for various purposes, such as domestic and international flights, travel packages, hotel reservations, products at the Azul shopping mall and even exclusive experiences at shows, VIP rooms and much more.
In addition to the OOH media campaign, the campaign will also feature other activations throughout the year. A bus that transports Customers between Congonhas Airport and Viracopos will gain a special look with the campaign's identity and will be covered in stickers with the slogan “What is a Blue Point?”. These activations reinforce the campaign's presence at different points of with Customers, connecting the program to the entire journey of those who travel with Azul.
As part of the promotion, Azul is also releasing a special video that shows, in a light and creative way, how points can be transformed into something real. The film will be available on the company's digital platforms and will be broadcast on communication channels with Customers.
