After undergoing an intense restructuring process, the airline South African Airways will return to operating in Brazil at the end of October with the first flights leaving Cape Town on the 31st and Johannesburg on the 6th of November to São Paulo .
There will be four flights per week, two leaving from Cape Town and two from Johannesburg. São Paulo was chosen to be the first international route that marks the company's return to the sky and FOME, a brand strategy and positioning agency, was selected to carry out the airline's communication on this important resumption.
In the communication project, actions will initially be carried out aimed at partners and travel agents, fundamental elements to boost the dissemination and commercialization of flights. In addition to g this communication, FOME will also be responsible for structuring the company's media at Guarulhos Airport, which will receive the first reopening flight of South African Airways. In the next stage, the agency must develop campaigns focused on the end customer.
“We want to do work to value the potential that a resumption like this can mean for the corporate market, facilitating access to fairs and events, stimulating business, exchange and the resumption of tourism between the two countries.” says Omar Hamam Junior, founder and director of the agency.
With a branch in Portugal, FOME develops brand positioning strategies by g the communication of several companies such as the Japanese Kirin Holdings, which acquired the Tozan agricultural industry and became the first company in the group to manufacture sake outside of Japan.
The São Paulo agency has in its portfolio clients such as O Boticário, Sodexo, Farm Frites, Parada LGBTQI+, and other works that can be seen at the link: Case Archive – Agência Fome (agenciafome.com).
