Brazil, as the largest economy in Latin America, is emerging as the region's leading business aviation market. With the second largest fleet of business aircraft in the world, the country is consolidating itself as a strategic zone for national and international companies, such as Gulfstream, Bombardier, Embraer, Leonardo and others, seeking to strengthen their presence in the global business aviation sector.
Projections already indicate that the sector's revenue will double, with the region standing out. According to a recent survey by the Mordor Intelligence Institute, the market in Latin America is expected to close the year at US$640 million (equivalent to R$3,494 billion) and reach the US$1,31 billion mark (equivalent to R$7,152 billion) by 2029. This reflects the growing demand for executive air services.
Another study by the Brazilian General Aviation Association (Abag) reinforces this scenario. Currently with 8.320 airplanes and 1.364 helicopters in operation, the country should close 2024 with an executive fleet in operation of over 10 units.
In this context, events focused on the national segment have played a crucial role, promoting access for buyers and s to the launches announced on the occasions, and presenting new aircraft models.
Trade fairs such as the Catarina Aviation Show bring together the industry’s most important players, including the main manufacturers and operators of executive aviation, interested in investing in the latest innovations. These meetings are essential for attracting stakeholders, generating leads and fostering the region’s economic development, reinforcing the role of events as showcases for the industry.
A recent example was the g of a R$500 million financing contract between Eve Air Mobility (Eve) and BNDES (Brazilian National Development Bank) for the manufacture of its electric aircraft, the eVTOL – also known as a flying car – in the state of São Paulo. The brand brought a mockup to present to the public at the event. Another highlight of the occasion was the first purchase of a Gulfstream G700 in Brazil, one of the most advanced executive jets in the world. The confirmation of the deal, in front of everyone, sparked interest. With transcontinental range and a luxurious interior, the aircraft meets the growing demands of the Brazilian market for innovation and efficiency.
Along this path, strategic meetings attract the attention of those interested in partnerships, state-of-the-art aircraft and cutting-edge services, and keep the country up to date with the latest global trends in the world market.
In this way, Brazil will continue to be a key player in the region’s connectivity and economic development. By maintaining a strong showcase, it will further strengthen its leadership position and its commitment to sector efficiency – important points to reinforce its relevant role in the global executive aviation market.
*By Vinnicius Vieira, Director of Catarina Aviation Show
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