At Rock in Rio Brazil 2024, LATAM Airlines Brazil, as official sponsor, will create an immersive experience with a mockup of aircraft and several attractions at its stand. In partnership with Agência Samba, LATAM will provide a “borderless journey” to more than 5 visitors during the seven days of the festival. This is the third consecutive time that LATAM has ed the festival.
At the LATAM booth at Rock in Rio Brazil 2024, visitors will start by choosing a destination and checking in at self-service kiosks. Then, they will board a mockup that simulates the company's Business cabin. After the “flight,” a virtual tour with a large screen and headphones will introduce the chosen destination. Finally, the LATAM points wheel will draw prizes and points to redeem for airline tickets or products at the LATAM Shopping Mall.
Visitors will be able to a video of the virtual immersive experience using a QR Code and, by posting the video on Instagram and TikTok with the hashtag #LATAMnoRockinRio, they will have the chance to win plane tickets to Lisbon for a companion.
Additionally, the LATAM stand at Rock in Rio Brazil 2024 will include a VIP Lounge, in partnership with Delta Air Lines, highlighting the advantages of the t Venture between the companies for travel between South America and North America.
During Rock in Rio Brazil 2024, LATAM will highlight its Shared Value pillar of its Sustainability strategy, in partnership with CUFA (Central Única das Favelas). Ten young people trained in audiovisual will have the opportunity to produce professional content for the festival, which will be shared on the social networks of LATAM and its partners.
LATAM will also count on “Gastromotiva” to prepare meals in its space, ing a social project of solidarity kitchens.
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