Lufthansa subsidiary announces partnership with NFL team Tampa Bay Buccaneers

Discover Airlines NFL Tampa Bay Buccaneers partnership

Ahead of the start of the new 2024/25 NFL season, Discover Airlines, a subsidiary of Lufthansa, and the Florida American football team, Tampa Bay Buccaneers (Bucs), have announced a partnership that includes t marketing and communications activities, events and raffles for game tickets and airline tickets.

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Both sides will benefit from additional visibility in their respective key markets. Discover Airlines currently operates a daily flight between Tampa International Airport (TPA) and Frankfurt (FRA), operated by the Airbus A330-300. 

is one of the Bucs’ key international growth markets, with a growing fan base. With 20 weekly connections from , Florida is one of the airline’s most important destinations. From Frankfurt, it offers the only direct connection from to Tampa Bay, the home of the Bucs, who play there at the iconic Raymond James Stadium.

The partnership was announced on Monday night (9) at Tampa International Airport (TPA). In a festive ceremony, Bernd Bauer, CEO of Discover Airlines, and Bryan Glazer, owner of the Tampa Bay Buccaneers, signed a contract that seals a multi-year partnership.

Discover Airlines offers the most connections between and Florida. There are 20 direct flights per week from Frankfurt to the Sunshine State: Tampa Bay is served daily, Orlando ten times a week and Fort Myers three times a week. Starting in summer 2025, service will also be expanded from Munich with three weekly flights to Orlando.

 

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With information: Discover Airlines

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