Since April 2020, BRAZTOA (Brazilian Association of Tour Operators) has provided the market with monthly surveys on the tourism sector. Tourism. Now, this research has evolved, gained partners, new clothes and received a name: Braztoa Monthly Bulletin.
As part of Academy of Excellence Braztoa, the study is now carried out through a partnership between the entity and UP Soluções, with the aim of generating market intelligence based on data from operators.
Each month, the surveys will contain data to compose the historical series and thematic data, which will be displayed to the market in a format that goes beyond the release, promoting online meetings for its presentation and an infographic with the main highlights, which will be available on the company's website. Braztoa (Click here for the month of June). At each meeting, the data will be contextualized and interpreted in a practical way by a team of internal experts and guests.
The first Braztoa Monthly Bulletin, brings a look at the month of June and also at the consolidated level for the first half, which shows that 22% of the responding operators have equivalent or higher revenues compared to the pre-pandemic period (2019).
The data is encouraging, but should be viewed with caution, as shipments remain below the level of previous years, with 26% of companies without shipments in June, another 25% are already shipping half or more of the historical average for the month of June. However, the semester ends with 3 out of 4 operators with shipments below the equivalent of 25% of the pre-pandemic period (2019).
The feeling of security, resulting from the advancement of vaccination, and the promotions that are being processed in the market may have been decisive factors for sales of trips in the period. In June, 78% of shipments were related to new sales.
In Brazil, the Northeast Region continues to have the greatest demand, followed by the South Region. Among the most sold destinations are Porto de Galinhas, Gramado, Praia do Forte/ Salvador, Maceió, Porto Seguro and Rio de Janeiro.
Internationally, Central America and the Caribbean remain at the top of sales, but North America, much loved by Brazilians, already has a relevant level of sales. Among the best-selling destinations, the highlights are Mexico/Cancún, Dubai, Egypt, Maldives and Miami.
Regarding the date of completion of commercialized domestic trips, most will still take place in the second half of 2021, followed by departures scheduled for the first half of 2022. In the international, the highlights are well divided between these two periods.
Changes in the consumer shopping profile pre-pandemic (2019) x currently (2021)
Since 2020, the world and people have been in a constant and accelerated process of transformation, and understanding consumer behavior is of strategic importance to all links in the tourism chain.
Sun and beach, luxury and well-being itineraries have gained the preference of current travelers, corroborating the trends announced by experts in the sector, who already pointed out that the search for places that provide greater connection with nature, with local communities , and provided a degree of self-awareness would dictate the future of tourism.
Another interesting fact is the increase in the number of trips among young adults (18 to 30 years old), compared to the pre-pandemic period. Indicative that it was low among people over 31 years old, but who remain the main buying public.
“We noticed greater caution among older people. Interest in traveling is latent, but remains within the scope of research and planning for the future, unlike younger people, who apparently feel safe in fulfilling their travel dreams now”, said Rayane Ruas, Head of Intelligence at Up Soluções.
Immediacy and the degree of short-term security are reinforced by some indications, such as the increase in short-term trips (up to 4 days), and also in advance of the purchase, which obtained a considerable increase for shipments of up to 30 days.
Regarding the type of trip, itineraries that measure only the land part are in front, followed by complete trips (air + land); For 31% of operators, the average ticket was reduced by 50% or more, a factor that may be related to the growth of short-distance and shorter trips. For 19% of those surveyed, the value of trips remained unchanged or increased.
Expectations
For 30% of operators, average revenue should be recovered in the first half of 2022. 22% believe that normal sales rates will resume in the second half of 2021, the same percentage of companies that believe in a recovery in the second half of next year . 19% indicated 2023 as the year to return to pre-pandemic levels,
“The Braztoa Monthly Bulletin was developed to contextualize our sector and also so that our associates and partners have subsidies to make important decisions in their businesses, always based on facts. The market is following an encouraging trend, and this is linked to the upward curve in people's sense of security, added to the pent-up demand for travel and the series of promotions that are currently in place – and which should not last long.”
“We are in a moment of excellent opportunities for those who want to guarantee their trip for future shipments, a factor that contributes to a positive movement in the sector. Everyone, travelers and tourism professionals, needs to stay alert and take advantage of opportunities”, said Roberto Haro Nedelciu, president of BRAZTOA.
Street: braztoa
