Qatar Airways Cargo has announced the expansion of Sama, the airline’s AI Digital Human, which has successfully transitioned from improving enger services to the cargo sector. This innovative development will be showcased at Air Cargo Europe, which will take place from 2 to 5 June 2025 in Munich, .
Initially launched to assist engers with bookings, queries and customer service interactions, Sama has redefined the way travelers interact with Qatar Airways. Its advanced capabilities enable engers to receive personalized in real-time, marking a significant advancement in the airline’s technology integration.
Now, Sama is entering the cargo space, bringing its expertise to the air freight industry. It will assist customers with cargo bookings, provide shipment tracking, and handle inquiries specifically related to air freight services. This transition aims to streamline the cargo booking process and increase service efficiency for customers in logistics and transportation.
