“No more prejudice against agricultural aviation”. This is the theme of a campaign being launched this week by the National Union of Agricultural Aviation Companies (Sindag) and the Brazilian Agricultural Aviation Institute (Ibravag). The action begins this Thursday (21), with a series of animation videos that will air weekly on the entities' social networks. The idea is to combat the main myths against the sector and bring to the public the facts that prove the importance and safety of aerial tools (planes, helicopters and drones) in the field.
The project includes publishing cards on the topic, as well as videos of institutional actions by associated aeroagricultural companies and the entity's directors explaining (and detonating) the main myths surrounding the activity. In addition to a portal with information and links to original sources of research, news and statistics that attest to the truths about Brazilian agricultural aviation.
A preview of the Sindag and Ibravag campaign was broadcast this Monday (18), with the post on the entities' social networks featuring Cris and Ada. In this case, the two virtual characters who, starting this week, will talk about the curiosities, history and attributes of the sector – here’s a tip for you! HERE.
RATIONALITY
According to the executive director of Sindag and Ibravag, Gabriel Colle, the objective of the campaign is to bring rationality to the debate around the safety and environmental sustainability of work in the field. “The general population’s lack of knowledge about routines and tools in agriculture, especially in large-scale production, has always been a fertile ground for stereotypes”, says Colle. According to him, in agricultural aviation this is even more pronounced, as it is an extremely specialized segment with which few people are familiar.
Colle recalls that a direct consequence of this was the ease with which stereotypes were established around the sector. “But, over time, these myths began to permeate political discourses, mixing everything from statistics with exaggerated numbers to prohibition projects launching justifications that did not even have a coherent connection of cause and consequence.” According to the leader, “situations that, in theory, would not survive a minimally rational look gained space in legislative plenary sessions and were even echoed in some courts of Justice.”
Hence the urgency of the campaign to make the correct information available to everyone. “Agricultural aviation is an extremely technical, highly regulated and supervised segment of which Brazil is a global exponent. Not only because of the competence of its professionals, but also because the country has already become an exporter of precision embedded technologies”, explains the director. “In other words, aerial tools (planes, drones and helicopters) are actually synonymous with optimizing the inputs applied to plantations and safety for people and the environment”, adds the director.
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