With from CCR Airports, one of the largest operators in of number of airports in Brazil, the CCR Institute, the entity that manages the Group's social investment, promotes the exhibition “Heart, Pulse of Life”, an initiative in partnership with the Museum of Tomorrow/RJ.
In addition to the physical exhibition, installed at the Museum until February 6, 2023, anyone who is interested will be able to discover the works digitally, through monitors and totems installed at the 16 CCR airports, located from north to south of the country.
“Coração, Pulso da Vida” connects with the audience through poetic and animated phrases, bringing the heart as a machine for living and feeling. Divided into three major themes – Heart, Good Life and Feeling Together – the show is made up of illustrations that reinforce the importance of this essential organ for life and quality of life, with repercussions on mental and physical health and even social inequality.
“We are very excited about this initiative that connects a physical exhibition of one of the most important and inspiring museums in the world, with the digital environment installed in our modes”, says Tonico Pereira, Director of Communication for the CCR Group and the CCR Institute.
"It's about social inclusion, and expanding access to culture, it's digital and it's human", he adds.
“The exhibition invites our audience to unveil the mysteries and beauties of the heart, on a journey that talks about the human body and also about building the tomorrows we desire: tomorrows with health, longevity, well-being and quality of life. And, above all, tomorrows in which we feel alive, pulsating with life and the world”, highlights Bruna Baffa, general director of the Museum of Tomorrow.
For Sergio Ribeiro, Executive Manager of Communication and Social Responsibility at CCR Aeroportos, the action is in line with the concessionaire's objectives.
“Education and culture are social pillars at CCR Aeroportos and being able to promote in our spaces an initiative that brings, free of charge, a bit of the collection of an important cultural facility such as the Museum of Tomorrow, contributes positively to society and generates a transforming impact on the lives of all", he affirms
Museum of Tomorrow at Curitiba International Airport
In addition to being able to see the exhibition at the Museu do Amanhã, in Rio de Janeiro, and digitally through televisions, monitors and totems at CCR airports, anyone who circulates through the lobby of Curitiba International Airport (CWB), until February 06, 2023, you can also check out a special physical installation of the exhibition.
Expanding the population's access to culture, in addition to airports, urban mobility modes operated by the CCR Group also participate in the initiative.
Street: CCR Airports
