Copa Airlines celebrates the launch of a profile dedicated to the Brazilian market on Instagram – the first of the brand aimed at a single country and separated from the global one – with a campaign that brings the good humor and the peculiar connection of Brazil with Latin countries as a central element. Created by 11:11, communication is inspired by “portunhol”, a colloquial language that helps Brazilian tourists to communicate immediately in regions where Spanish is the original language.
The action plays with the traditional phrases said by Brazilians when they travel and want to demonstrate all their “knowledge” of the language. Thus, the pieces show phrases such as “Two morning coffees in my room, please”, “I'm going to pay with a credit card” or “I have a reservation for my family”. Due to the similarity between the languages, Brazilians imagine that it is enough to change a word or another of the sentence into Spanish, without taking into the grammar – even so, the sentences are understood in the countries in question and “portunhol” can in fact fulfill your paper.
In all cases, the films show, right after the quotes, the campaign concept: “We already understand each other. But now we speak the same language”, presenting the brand’s new Instagram address: @copaairlinesbr. The action is made up of pieces for digital, in a total of five films, and ments appearing in the Copa Airlines magazine.
View this photo on InstagramADVERTISING
“I am extremely happy to be part of this moment for Copa Airlines in Brazil, with the collaboration of 11:11. The campaign is simple but charming, highlighting that it doesn't take much to make an impact and establish a genuine connection with your audience. Instagram is a very important communication channel and will play a fundamental role in strengthening our relationship with Brazilians. Through the @copaairlinesbr, engers will be able to follow the company's news, new destinations and promotions, in addition to ing their travel experiences”, comments Valeria Padilla, Marketing Manager at Copa Airlines.
“Now the Brazilian public will have an even more personalized relationship with Copa Airlines and, to celebrate this important moment, we use good humor to show that people will no longer need to risk all their Portuguese to talk to the company”, he concludes. Renata Antunes, partner and executive creative director at 11:11.
Read also
- Aena Brasil opens fully renovated Maceió Airport
- Azul and Campinas: a story of great success and growth
- Russia received the second batch of new Su-35S fighters in a year
Street: Copa Airlines
