The famous airlift between Rio de Janeiro and São Paulo is the new focus of Globalia in Brazil, which also promised not to use the name Air Europa on an airline in Brazil.
The company has already started putting together its business plan, according to an official statement from the CEO of the Globalia Group last week. This route planning and the request to ANAC should take a few months.
The only market that the company wants to enter right now is the air shuttle, of flights between Congonhas and Santos Dumont, a market that the new company will have to compete with Azul Linhas Aéreas, which does not operate on the route but has already launched a campaign on social networks to demonstrate “popular pressure”.
The operation of Globalia and Azul Linhas Aéreas in the airlift could occur from the redistribution of Avianca Brasil slots by ANAC, something possible, as highlighted in an interview by Anac Director, Ricardo Fenelon, for Portal Aeroflap (Click Here to Watch).
The air shuttle is the most profitable route in the Brazilian market, with the highest enger traffic, even appearing among the 10 most profitable routes worldwide.
Another very busy route is between São Paulo and Brasília, which is also in the TOP 3 in of number of seats offered and demand. But Globalia has yet to say it plans to fly between those two cities.
The Spanish tourist group will not use the Air Europa brand on its domestic flights in the Brazilian market and will work on a new brand whose name has not yet been revealed, the name Air Brasil cannot be used.
Air Europa will continue to operate its 18 weekly flights with its three international routes, from Madrid to São Paulo, Salvador (BA) and Recife (PE). The company is also studying flights between Madrid and Fortaleza.
Globalia's total investment in operations in Brazil should be 5 billion reais, according to the Minister of Tourism of Brazil, Álvaro Antônio. This amount includes new international flights and setting up a hotel network.
