LATAM Airlines Brasil, the most punctual airline in Brazil and the one that transports the most engers in the country, and Rock in Rio, the largest music and entertainment festival in the world, signed an exclusive agreement.
As the Official Airline of the event in 2019, LATAM Airlines Brasil will be the only company in the industry to the festival, which will bring together 700 people in the City of Rock (Av. Salvador Allende, s/n, Rio de Janeiro) from the 27th to September 29th and October 3rd to 6th.
LATAM announces the partnership at the same time that it is preparing the last details to launch its new brand campaign, which will highlight how the company offers customers the best travel experience in Brazil.
The new campaign will highlight LATAM's investments in more comfort on board, the exclusive advantages of its loyalty program, the benefits of the most punctual operation in Brazil, among other attributes of its brand.
“Rock in Rio attracts many travelers from outside Rio de Janeiro. In the 2017 edition alone, 68% of out-of-town tourists traveled by plane. Therefore, this is a unique opportunity to be the Official Airline of Rock in Rio and be able to connect our engers to the biggest music and entertainment festival in the world. It's a great time for us to highlight the attributes and services we've created to take people even further.”, says Igor Miranda, Director of Marketing and Sales at LATAM Airlines Brazil.
“Rock in Rio's essence is always to provide the best experience for its audience. It is our commitment to take care of all the details so that each year is the best Rock in Rio ever. Having an area company with us, a reference in the market, is, without a doubt, a great gain for our public”, says Rodolfo Medina, Vice President of Marketing and Partnerships at Rock in Rio.
As part of its efforts, LATAM already plans to operate extra flights to Rio de Janeiro during the Rock in Rio period. The increase will reinforce the company's operations to Galeão and Santos Dumont airports to meet the new flow of travelers to the festival between September and October.
Soon, the company will announce more details of this special operation.
In addition to air network reinforcements, LATAM is also preparing special and activation actions related to festival , which will also be revealed soon.
