For the third consecutive edition, LATAM Brasil will be the Official Airline of the Rock in Rio Brazil in 2024. The partnership was renewed until 2026 and guarantees the presence of the brand and its loyalty program, LATAM , in the next two editions of the largest music and entertainment festival in the world, in Rio de Janeiro. The contract with the event organizer also positions LATAM as one of the official ers of the 2025 edition of the event. The Town, in Sao Paulo. The company's presence at both festivals reaffirms the “Sem Fronteiras” brand signature by establishing a closer and more empathetic relationship with Brazilians, strengthening its commitment to the country.
Rock in Rio will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September 2024, with 700 thousand people in the City of Rock. It will be the celebration of 40 years of the festival that put Brazil on the path of the world's music scene. To this end, LATAM will have a customized aircraft with the festival's brand, exclusive spaces in the City of Rock and insertions on the stage screens. Among the attractions already confirmed are Travis Scott, Imagine Dragons, Ed Sheeran, Katy Perry, OneRepublic, Zara Larsson, Joss Stone, Lulu Santos, TETO, Matuê and WIU, Jão, Ivete Sangalo, Iza, Gloria Gaynor and Angelique Kidjo.
LATAM WITHOUT BORDERS WITH MUSIC
LATAM without borders. This is brand signature which establishes the company's commitment to empowering customers so that they always sur their limits, just as happens in music. As part of the strategy, LATAM is renewing its commitment to this territory to be closer to Brazilians and maintain a closer and more empathetic relationship with its customers, seeking a connection beyond the flight. Since 2019, LATAM has been the Official Airline of Rock in Rio Brasil. In 2023, it also assumed this position with the festivals The Town e Primavera Sound, in Sao Paulo.
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Street: LATAM Brazil
