Once again, the LATAM Group will be present at one of the largest and most important sporting events in the region, being the official airline of the Pan American and Parapan American Games Santiago 2023, an event that will bring together more than nine thousand athletes from more than 41 countries in more than 70 sports.
In addition to the contribution implicit in the sponsorship, LATAM's contribution as a sponsor considers several actions, such as the transport of the Pan American torch from Mexico - it will arrive in Chile on September 30th -, fees and special treatment for athletes and delegations, visibility of the event and athletes in its own channels, activations in its aircraft and in airports in the region, in addition to personalized badges for crew and airport employees, among many others.
It is worth mentioning that this is not the first time that LATAM participates in events of this type. The company was also an official sponsor of the RIO 2016 Olympic Games, the Lima 2019 Pan American and Parapan American Games and the 2021st Junior Pan American Games. Cali-Valle XNUMX. It was also a sponsor of the men's and women's teams in La Roja, La Blanquirroja, La Tri and La Albirroja, SLAR do Rugby, Legião Sudamericana de Tênis, FEDEGOLF, among others.
In addition, LATAM Brasil sponsors women's soccer broadcasts on CazéTV. During the entire period of the competition, the company is together with the channel's presenters and reporters, inviting the public to cross their own borders and cheer for the athletes. It is worth mentioning that the player Marta Silva has been the Global Diversity and Inclusion Leader of the LATAM Group since 2021.
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Street: LATAM Brazil
