Official airline of the biggest music and entertainment festival in the world, LATAM, in partnership with Rock in Rio Brasil, has just held, this Friday afternoon (13), the Flight of the Rock on the São Paulo-Rio de Janeiro Air Bridge.
engers on board the Airbus A319 aircraft, which carries the official Rock in Rio logo on its fuselage, were surprised by a flight over the City of Rock, unprecedented in a commercial flight.
The plane took off at 15:05 pm from Congonhas airport (São Paulo) and landed at 16:05 pm at Santos Dumont airport (Rio de Janeiro), one of the symbols of the Marvelous City and which will receive a large part of the public that will follow the event on the 2nd, September 3, 4, 8, 9, 10 and 11 of this year.
To carry out the overflight, the LATAM Brasil Operations team previously coordinated the most appropriate route with the Air Navigation Management Center (CGNA) in order to ensure better air traffic flow in Rio de Janeiro, without impacting punctuality.
Another important point analyzed by the team was in relation to the meteorological conditions, which had to be favorable for the overflight to be carried out in visual flight conditions, since the pilot has visual with the ground at all times, both vertical and horizontal visibility.
To mark the first initiative of LATAM Brasil's for Rock in Rio Brasil 2022, the company also prepared a series of actions on board to surprise engers, who enjoyed a live performance during the flight by the DJ duo JetLag, a of the confirmed attractions of Rock in Rio Brasil 2022 for September 10th, on the New Dance Order stage.
In addition to the show, engers were also presented with a speaker to be even more connected with LATAM's Rock in Rio Brasil playlist on digital platforms, alluding to the concept of the campaign, called “Music makes you travel”.
During boarding at Congonhas airport, Rock in Rio Partnerships director, Renata Guaraná, and Aline Mafra, Sales and Marketing director at LATAM Brasil, welcomed engers on the special flight and highlighted the importance of . “We are increasingly seeking to strengthen the LATAM brand in Brazil. For that, nothing better than ing the biggest music and entertainment festival in the world, which has values very much in line with the company”, emphasized Aline Mafra, Director of Sales and Marketing at LATAM Brazil.
In total, three Airbus A319 aircraft from LATAM Brasil will be adhesived and will fly with prints alluding to the biggest music and entertainment festival in the world until October this year.
Fridays Make Up
O Flight of the Rock was totally neutralized, since the Ponte Aérea Rio de Janeiro/Santos Dumont-São Paulo/Congonhas is one of the routes contemplated by the “Fridays Make Up”, a program that offsets the carbon emissions of the company's flights on emblematic routes every Friday.
