In the travel sector, one type of travel saw significant growth last year: cruises. According to Azul Viagens, Azul's tourism operator, the segment saw a 72% increase in revenue compared to 2023. The company currently works with a portfolio of 17 shipping companies, 10 of which are available for online sales and seven operating exclusively through offline channels.
“There is a very clear upward trend in the sector, associated with several factors. The first, without a doubt, is the attractive cost-benefit with packages that include almost all costs. Onboard the ships, the attractions are varied and offer entertainment for the whole family, in addition to the possibility of integration for those traveling alone. Themed cruises have also been attracting more and more customers”, said Giuliana Mesquita, Senior Product Manager at Azul Viagens.
According to the executive, the main port of departure for Azul Viagens customers in Brazil is Santos. The target audience is also diverse, with most reservations made by couples, families and solo travelers looking for new experiences. The age range is usually between 30 and 55 years old.
In addition, themed ships are becoming increasingly popular, further personalizing the experience. Options include trips with specific artists, athletes and those focused on the Disney experience. Recently, Azul Viagens launched an integrated “Land and Sea” itinerary, where after experiencing the magic of the parks and hotels in Orlando, the Customer embarks on a three-night cruise, with stops in Nassau and Disney’s private island, Castaway Cay, both in the Bahamas.
